Strategy & Advisory

Before a dollar goes into ads, it must be clear why.

The strategy project is the usual starting point of every engagement, and a complete product in its own right. In 2–4 weeks you get clarity on positioning, channels, budget and measurement. The deliverable belongs to you, executable with any team.

Start a conversation Fixed fee $5,000 · 2–4 weeks · also bookable without subsequent execution

My guarantee: If the strategy project doesn't show you a path that can earn back its fee several times over, you pay nothing.

What is the zemann.ai strategy project? A compact marketing strategy engagement over 2–4 weeks at a fixed fee: analysis of your current position, positioning, channel and budget strategy, measurement design and AI readiness, condensed into a roadmap any competent team can execute. It's the usual starting point of operational work with Viktor Zemann, skipped when a solid strategic foundation already exists, and equally bookable on its own.

The process

What happens in the 2–4 weeks?

Phase 1 · Understand

Analysis of where you stand

Your numbers, past campaigns, market and competitors, and what AI search engines already say about you today. The result is a diagnosis of where you actually stand.

Phase 2 · Decide

Positioning & channel choice

What you stand for, whom you want to reach, and which two or three channels truly deserve your budget, including the honest answer on which channels to skip.

Phase 3 · Quantify

Budget & measurement design

What a customer may cost, what ad budget realistically yields what result, and how success is measured at 3, 6 and 12 months. We agree on all of it before any money flows.

Phase 4 · Hand over

Roadmap & decision

Everything condensed into a quarterly roadmap, presented and discussed. Then you decide freely: execute yourself, with your team, with an agency, or with me.

The deliverable

What you hold at the end

Not an 80-page deck for the shelf, but decision material:

Positioning: what your company stands for and why customers should choose you
Channel strategy: which channels, in what order, with what budget and expected return
Measurement design: the numbers success hangs on, cleanly defined and trackable
AI readiness: where AI saves your marketing time and money, and how your brand becomes visible in AI answers
Quarterly roadmap: the concrete next steps, prioritized and scheduled

Straight answers

The questions you probably have

Can I book execution directly?

Yes, if the foundation holds. Ongoing work only functions on clear positioning, justified channel choice and clean measurement. Bring a solid strategy and we'll review it together in the intro call, then go straight to execution. If that foundation is missing, we build it first: that's what the strategy project is for.

What if I don't continue with you afterwards?

Then you own a strategy that belongs to you and works with any competent team. That's exactly how it's built. There is no lock-in and no dependency on me. The project has to pay off for you even if we never meet again.

Why $5,000 fixed, and what's included?

Analysis, positioning, channel and budget strategy, measurement design and roadmap, all for one fixed fee of $5,000 with no change orders. If your strategy already stands on a solid foundation, the project is skipped and we go straight to execution.

The next step

Let's find out if it fits.

Three questions, two minutes. I reply honestly within two business days, even when the answer is "no".

Start a conversation