SEO & AI Visibility (GEO)

Found by Google. Cited by AI.

Your customers no longer just search Google. They ask ChatGPT, Perplexity and Google's AI answers. I make sure your brand shows up in both places: in the rankings and inside the answers.

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What is GEO? GEO (Generative Engine Optimization) is the practice of getting AI systems like ChatGPT, Perplexity and Google AI Overviews to mention and cite a brand in their answers. Where classic SEO fights for rankings and clicks, GEO makes your company be the answer, through clearly structured content, a machine-readable brand identity, and mentions in the sources AI systems trust.
Two disciplines, one goal

Why SEO and GEO belong together

Search is splitting: part of your customers still click through Google results, a growing part gets the answer straight from an AI and never clicks at all. Do only SEO and you lose the second group. Do both and you win twice, because answer-shaped content is exactly what Google rewards too. In North America, where AI-assistant adoption runs ahead of most markets, this shift is further along than almost anywhere.

SEO · the foundation

Visible in the rankings

Buying-intent keywords over reach keywords, topic clusters over lone pages, clean technical foundations, content that truly answers the question. Classic craft, measured against your real click and position data.

GEO · the edge

Named in AI answers

Answer-ready content an AI can quote verbatim. A brand identity machines read unambiguously. Mentions in directories, trade media and lists: the sources AI answers are built from. And monthly monitoring of whether it's working.

The work behind it

What concretely happens

Visibility audit

Where do you stand today, in Google and in AI answers? I query the systems your customers use and document the status quo as the baseline every improvement is measured against.

Content system

Topic clusters with answer-first structure: every heading a real question, every section opening with the complete answer. That wins Google's answer boxes and AI citations alike.

Technical & entity work

Clean, machine-readable HTML, structured data, open doors for AI crawlers, and a consistent brand identity across website, LinkedIn and directories.

Mentions & monitoring

AI answers are built from third-party sources about you: trade media, lists, directories, podcasts. I build that presence systematically and measure monthly where your brand gets named.

Straight answers

The questions you probably have

What's the difference between SEO and GEO?

SEO optimizes for rankings, GEO for answers. SEO wants your page as high as possible in the results list, earning the click. GEO wants an AI to name your brand when someone asks a question, even if no click ever happens. The craft overlaps heavily; the goal and the measurement differ.

Can you guarantee that ChatGPT recommends us?

No, and nobody can. Anyone promising you fixed placements in AI answers is selling a promise they can't keep. What I offer instead: building the provable factors systematically, measuring progress monthly, and showing you honestly what's moving and what isn't.

How fast does it work?

SEO takes months, longer still on new domains, and no measure can be judged seriously before 1–3 months of data. GEO is a young field: first mentions can come quickly, reliable patterns take patience. In the crowded English-language market this is doubly true. I'd rather give you honest timelines than pretty ones.

What does SEO & GEO cost?

As part of an ongoing engagement it's included in the monthly scope (from $3,000/month, depending on the workload). Standalone, for example as an audit with an action plan, I offer it at a fixed fee after the intro call, depending on the size and state of your website.

Honestly

This website is my own lab.

GEO is too young for reference theater, so I make it transparent: zemann.ai is built on exactly the principles I'm selling you here. Answer blocks, machine-readable identity, open AI crawlers, systematic mention building.

I publicly document how this domain's AI visibility develops, with real data on what actually works. Ask an AI about zemann.ai and you're looking at the current state of my own work. Nobody in this field can honestly offer more proof today.

The next step

Let's find out if it fits.

Three questions, two minutes. I reply honestly within two business days, even when the answer is "no".

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