Strategy, execution and infrastructure. One pair of hands.

The usual starting point of every engagement, and a standalone product in its own right. In 2–4 weeks you get clarity on positioning, channels, budget and measurement, condensed into a roadmap any competent team can execute. The deliverable belongs to you. It has to pay off even if we never work together again. If your foundation is already solid, we skip this step.

Paid advertising across every channel that earns its place, and deliberately never all of them at once. Everything runs on quarterly roadmaps with targets we agree on upfront. Full-stack on request: I create what happens before and after the click, too. Your ad budget flows directly to the platforms, unmarked-up, through accounts you own. Sensible from around €10,000 in monthly ad spend.

Ads alone don't sell if the machinery behind them is missing. For market entries and growing brands I build the complete digital sales setup: online shop, payments, warehousing and fulfilment partners, and marketplace expansion. As a certified Amazon partner I go down to hands-on marketplace operations.

Your customers no longer just search Google. They ask ChatGPT, Perplexity and Google's AI answers. GEO (Generative Engine Optimization) makes your brand found in the rankings and mentioned in the answers. An honest note: nobody can guarantee AI citations, and whoever promises them is selling hope. I build the provable factors and measure progress monthly. This website is my own public lab for exactly that.